Designing strategies, services,
and systems that bridgebridge
business intent with human
experience — creating
thoughtful,thoughtful, lastinglasting impact.impact.

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I’m a self-taught designer who started with curiosity, built with resilience, and evolved with purpose.
What began as a one-person studio—juggling graphic design, interiors, and 3D visualization—grew into a collaborative practice shaped by trust, constant learning, and hands-on experience. Over seven years, I built a team, nurtured long-term client relationships, and learned that behind every design lies a story, a system, and a strategy waiting to be shaped.
As I kept growing, I realized that design isn’t just about aesthetics—it’s a tool to shape systems, influence decisions, and spark meaningful change. That thinking led me to study Strategic Design in Milan, where I refined my ability to connect creativity with business, vision with structure. Today, I use that blend of hands-on experience and strategic thinking to help teams and businesses move forward—with intention, impact, and clarity.
Darshan Rughani

I’m Darshan Rughani,
a self-taught designerdesigner who started with curiosity, built with resilience,resilience,
and evolvedevolved with purpose.


What began as a one-person studio—juggling graphic design, interiors, and 3D visualization—grew into a collaborative practice shaped by trust, constant learning, and hands-on experience. Over seven years, I built a team, nurtured long-term client relationships, and learned that behind every design lies a story, a system, and a strategy waiting to be shaped.

As I kept growing, I realized that design isn’t just about aesthetics—it’s a tool to shape systems, influence decisions, and spark meaningful change. That thinking led me to study Strategic Design in Milan, where I refined my ability to connect creativity with business, vision with structure. Today, I use that blend of hands-on experience and strategic thinking to help teams and businesses move forward—with intention, impact, and clarity.

🎧 House Music Vibes
Whether it’s Milan or Mumbai, if there’s a solid beat, I’m probably there. House music is my escape—and yes, I do mess around with a DJ controller on weekends.
🍵 Masala Chai & Milan Experiments
 Moving to Milan turned me into an accidental cook. Masala chai latte became a crowd favorite—I even served it to my classmates. Cooking now feels like another kind of design—intuitive, messy, and full of flavor.
✈️ Curious Wanderer
Travel has been my biggest teacher. Every trip shifts something in me—how I think, feel, or design. It’s where I find new rhythm and ideas.
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😺 My Cat = Chaos + Comfort
Self-appointed studio supervisor. Professional napper. Bringer of calm (and occasional chaos).
🤝 Teammates Turned Friends
 From late-night pitch decks to on-site design chaos, I’ve had the privilege of working with some incredible humans. Here’s to those who’ve built things with me.

Create memorable brands
that tell stories

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By Inaya Emery , Art Director

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By Molie Rosa , Photographer

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By Rhia Dunlap , Designer

Our team

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UI Designer

Siana Brook
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Web Developer

Tashan Glass
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Web Developer

Marco Sykes
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Photographer

Xena Franco

Awards & Recognitions